Born in 1961, Simon Treadwell has been passionate about drawing and painting since his early childhood. He decided to become an artist at the age of fourteenyears, after discovering some of Max Ernst's works at the Guggenheim Museum. After high school, he majored in classical studies at the European Institute of Design in Milan, then began working as an art director in several advertising agencies. As an independent illustrator, he became a specialist in hyperrealism, using mixed techniques: airbrush, oil paints, acrylic and watercolors. A little later, he started creating digital works of art using his Mac, which has always been a very loyal friend. Having worked for many years as an illustrator in the advertising and publishing industries, Simon has recently dedicated himself to developing sublime artwork specifically for Christmas products. Simon is constantly exploring his art and discovering new ideas and techniques to best illustrate the wonders of Santa Claus and his magical world. Currently he lives and works in the beautiful city of Tuscany
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